Event Description

Exchange on research insights – consumers and plant-based foods

We would like to invite all fellow researchers and interested market and policy stakeholders to a research insights exchange on December 5, 2024. PlantPro researchers will present results from the latest studies we have finalized, while research colleagues with similar work present theirs, in an event that brings together the research community with practitioners for an exchange on newest insights and perspectives.

Denmark has moved from the back of the line to the forefront when it comes to all things plant-based - or at least so it seems. The country makes international headlines for creating an action plan and dedicating funding. And while all this has been developing, the PlantPro research team has been working on the topic from a transition, consumer, and marketplace perspective. But what is the status now? What are the latest research insights and recommendations? What are the challenges to overcome, moving forward from here?

December 5, 2024

9.30-9.50 Arrival

9.50-10.00 Welcome by the project coordinator

10.00-10.20 Jessica Aschemann-Witzel (AU) – Consumer behaviour and stereotypes over time

10.20-10.40 Meike Janssen (CBS) – Nudging in supermarkets

10.40-11.00 Michael Bom Frøst (KU) – Canteens and meal choice experiments

11.00-11.30 Questions and discussion

11.30-11.50 Thomas Bøker Lund (KU) – Workplaces readiness to accept plant-based lunches

11.50-12.10 Line Ahm Mielby (TI) – SMEs engaging in consumer driven product development

12.10-13.10 Lunch and coffee

13.10-13.30 Armando Perez-Cueto (Umeå University) – Patterns of cross-European consumer perceptions

13.30-14.00 Davide Giacalone (SDU) – What is “wrong” with current research on alternative proteins?

14.00-15.00 Questions and discussion

The event takes place at Copenhagen Business School, Dalgas Have 15, 2000 Frederiksberg, Room DH.V.2.70, on December 5, 2024.

Please sign up.

We look forward to a great discussion!

The PlantPro research team from AU, CBS, and KU

The project PlantPro – Accelerating an efficient green consumer transition has been funded by Innovation Fund Denmark. See more at https://mgmt.au.dk/plantpro