Segmentation Strategies

Unlocking B2B Segmentation Strategies

We are thrilled to invite you to the upcoming event of the Pricing Experts Network, Fall 2024 Edition! The event is free, but seats are limited.

Join us on the 19^th of November at Copenhagen Business School for a discussion on segmentation strategies. This edition of PEN focuses on transforming raw data into actionable insights that drive business success. You will gain valuable perspectives from industry and academic leaders, blending theory and practice for a comprehensive understanding of effective pricing strategies.

The event will feature:

From Raw Sales Data to Segmentation
Giulio Zichella, Teaching Associate Professor at CBS and former Pricing Manager at VELUX, will discuss the process of initiating segmentation from scratch. Drawing on his academic and industry experience at VELUX’s online sales organization, he will showcase how to leverage both sales data and publicly available information to build robust segmentation frameworks tailored to the needs of diverse business scenarios.

From Segmentation to Actionable B2B Insights
Torleiv Haugstaul, Senior Manager in Global Commercial Excellence at VELUX, will share his expertise on translating segmentation insights into strategic sales support. With his proven track record, including managing the B2B installer reward program at VELUX, Torleiv will highlight how to turn insights into impactful actions that enhance commercial outcomes.

The day will conclude with a dynamic Q&A session, followed by networking opportunities with fellow pricing professionals from both academia and the business community. This is a unique opportunity to exchange ideas, discuss challenges, and explore future collaborations in the field of pricing excellence.

Don’t miss out on this opportunity to connect, learn, and grow with the Pricing Experts Network!

We look forward to seeing you there.

Let's talk pricing!

Warm regards,
PEN 2024 Organizing Team