Advanced Price Segmentation

We’re excited to welcome you to the next Pricing Experts Network session on May 13th, 2025, at Copenhagen Business School:

Advanced Price Segmentation

From Gut to Algorithm – Intelligent Monetization through Behavioral Segmentation

In this session, Danilo Zatta, Anders Worsøe Gantzhorn, and Mads Nyrup will explore how advanced pricing teams are leveraging AI, behavioral segmentation, and smart execution to identify and monetize hidden value.

The discussion will center around a real-world pricing transformation project led by Valcon – a European consulting firm specializing in sustainable end-to-end transformation, with 1700+ consultants operating in over 40 countries (https://valcon.com/en/about-us/). In this case, Valcon worked with transactional data, uncovering intelligent price increase opportunities across a base of 90,000 customers.
The result? A data-backed pathway to €20+ million in EBITDA uplift based on a revenue of €1.8 billion – achieved with minimal change management.

Meet the Speakers:

• Dr. Danilo Zatta – Partner at Valcon and internationally recognized pricing expert, author of The Pricing Model Revolution. Danilo has led hundreds of revenue-focused transformation projects globally and has been named one of the world’s top pricing minds by the Financial Times.
• Anders Worsøe Gantzhorn – Equity partner and Head of Commercial Excellence practice at Valcon. Anders specializes in pricing, commercial excellence, and digital business models, with a background spanning top-tier consulting and multiple industries.
• Mads Nyrup – Equity Partner and Head of Strategic Ops & PE Services at Valcon. With a strong private equity background, Mads brings deep expertise in digital transformation, commercial excellence, and bottom-line value creation across Europe and the US.

Key themes for this PEN meeting include:

• Moving beyond traditional demographic segmentation to behavior-based pricing models.
• Identifying and monetizing value-added services through targeted surcharging strategies.
• Combining machine learning with commercial intuition to drive micro-segment-level price actions.
• Practical steps to improve pricing policy compliance and consistency.
• How small, smart moves across the customer base can yield meaningful impact — and drive results within a quarter.

Whether you're running pricing at scale, experimenting with AI, or rethinking your pricing model, this is a session not to miss. 

Please register no later than May 2^nd  2025 at this link: The event is free, but with limited seats.