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Invitation to Inaugural Lecture by Heidi Boye: How sustainable brands can drive green transition and behavioral change
Date and time
Tuesday 6. May 2025 at 14:00 to 16:00
Registration Deadline
Tuesday 22. April 2025 at 23:00
Location
Copenhagen Business School,
Solbjerg Plads 3, SP214,
2000 Frederiksberg
Copenhagen Business School
Solbjerg Plads 3, SP214
2000 Frederiksberg
Invitation to Inaugural Lecture by Heidi Boye: How sustainable brands can drive green transition and behavioral change
Event Description
Doing business and doing good has for many years been a premise and license to play for companies but what companies manage to create real societal impacts?
In this inaugural lecture CEO Heidi Boye will discuss some of the trends and challenges that brands are facing when driving sustainable agendas. She will present two cases from mission driven companies and elaborate on how the marketing strategy and impact measurement has been a main driver for creating new consumer behaviors. The first case company is Too Good To Go that launched in Denmark in 2016 and since then has led the food waste agenda in Denmark and 18 other countries. The other case company is Aarstiderne that introduced the meal kits to the Danish consumers 25 years ago. Aarstiderne has the ambition to inspire and motivate consumers to more green meals in daily life.
Program:
14.00-15.00 Lecture by CEO Heidi Boye
15:00-16:00 Reception
Organizer Contact Information
Copenhagen Business School
Phone: +45 3815 3815
reception.marktg@cbs.dk
Registration
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Organizer Contact Information
Copenhagen Business School
Phone: +45 3815 3815
reception.marktg@cbs.dk