Green Leadership: Navigating Sustainability Dilemmas and Paradoxes

 
From a position as a strategic priority with high potential on reputation and competitive advantage, sustainability has entered an era of pragmatism. The world has fallen short of shared ambitions, and sustainability has become a battleground of competing ideologies. Yet, the serious risks from climate change still exist, and companies need to move forward. But how? 
 
At the Green Business Forum, CBS Leadership Centre looks into dilemmas and paradoxes companies face when turning sustainability ambition into action. We will examine key issues across the value chain through two complementary lenses of scope 3: downstream - addressing dilemmas and paradoxes related to customers dynamics within both B2B and B2C and upstream - looking into sourcing, suppliers, and materials. 
 
You can expect a dynamic format combining insightful presentations, real-world cases, and open discussion.
 
AGENDA 
 
12:00-12:35 
Introduction and welcome: Eva Fog Bruun, Centre Director, CBS Leadership Centre
 
Setting the scene 
•    Christian Sparrevohn, Co-Founder, The Footprint Firm
The journey from big promises to hard realism
•    Frans Bevort, Associate Professor, Dept. of Organization, CBS
Paradox theory crash course - presentation on the paradox concept
•    Rikke Rønholt Albertsen, PhD and ext. lecturer, CBS and INSEAD
Paradoxes and dilemmas in a sustainability context 

12:35-13:25
Session 1: Navigating green demands in a polarized market
Customers and society demand more on sustainability, yet price sensitivity persists. CEOs keep investing—often quietly. How do we navigate paradoxes like greenhushing, polarization, and willingness-to-pay at the customer interface?
 
You will meet:
•    Meike Janssen, Associate Professor, Department of Management, Society and Communication, CBS 
Research on sustainability consumer dynamics
•   Thomas Steenbech Bomhoff, VP, Global Sustainability & External   
Engagement, Novonesis 
How Novonesis leverages the sustainability value claim to build commercial competitive edge
•    Benjamin Bøgen Pedersen, Member of the Danish Youth Climate Council & CIP Youth Advisory Council  
•    Henriette Øllgaard, Vice President Sustainability, Royal Unibrew 
•    Christian Sparrevohn, Co-Founder, The Footprint Firm
 
•    Moderator: Rikke Rønholt Albertsen
 
13:25-13:35: BREAK
 
13:35-14:25
Session 2: Engaging the supply chain for scope 3 decarbonization 
Upstream supply-chain emissions dominate Scope 3. This places responsibility and opportunity in the hands of supply chain, procurement, operations, and logistics professionals. This session shares the newest insights and serves as a platform to learn from best practices to unlock outsized reductions.
 
You will meet:  
•    Jack Robinson, Associate Manager, Ramboll Management Consulting
Highlights from new report ‘Scope 3 Decarbonization – Practitioner challenges’ 
•    Andreas Wieland, Associate Professor, Dept. of Operations Management, CBS 
How to move from company thinking to supply chain thinking
•    Carina Skovmøller, Director Climate and Nature, Novo Nordisk
•    John Vater Sørensen, Director, Sustainability lead, Nordics, Schneider Electric
 
•    Moderator: Andreas Wieland
 
 
 
Follow the link to see the full programme of GBF!
 
Please note that the program is subject to change, so stay tuned for updates.
Register now to ensure a spot.

Information about the Event

Date and time Friday 21. November 2025 at 12:00 to 14:30

Registration Deadline Friday 21. November 2025 at 14:30

Location Ks48, Kilen
Kilevej 14 A/B, Kilen, room Ks48
Frederiksberg
DK-2000

Organizer

Copenhagen Business School
Phone +45 3815 3815
conferences@cbs.dk

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