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Book launch and seminar on the regulation of data-driven marketing


Date and time

Friday 18. March 2022 at 13:00 to 16:30

Registration Deadline

Monday 14. March 2022 at 00:00

Location

Råvarebygningen, PHRs20, Porcelænshaven 22, 2000 Frederiksberg Råvarebygningen, PHRs20
Porcelænshaven 22
2000 Frederiksberg

Book launch and seminar on the regulation of data-driven marketing


Event Description

CBS Law Professor Jan Trzaskowski has just published the book ‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’ that explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate.

The aim of this event is to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.

In the book, the author argues that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.

Speakers:

  • Professor, Dr. Hans-Wolfgang Micklitz, European University Institute, Florence
  • Professor Emeritus, Ph.D. Eric K. Clemons, The Wharton School, University of Pennsylvania
  • Professor, Ph.D. Andrej Savin, CBS LAW, Copenhagen Business School
  • Professor, Ph.D. Jan Trzaskowski, CBS LAW, Copenhagen Business School

Program:

13:00–13:15 Welcome
Andrej SavinDirector of CBS LAW and Professor, Ph.D., Copenhagen Business School

13:15–14:00 Understanding and regulating data-driven marketing 
Jan Trzaskowski, Professor, Ph.D., Copenhagen Business School,

14:00–14:30 Comments and discussions​​​​​​​
Hans-Wolfgang Micklitz
, European University Institute, Florence

14:30–14:45 Break

14:45–15:15 Comments and discussions​​​​​​​
Eric K. Clemons
, Professor Emeritus, Ph.D., The Wharton School, University of Pennsylvania

15:15–15:45 Open discussion

15:45–16:30 Reception

Event Location

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Organizer Contact Information

Copenhagen Business School
Phone: +45 3815 3815
seminar.jur@cbs.dk

Organizer Contact Information

Copenhagen Business School
Phone: +45 3815 3815
seminar.jur@cbs.dk