Event Description

Trillion Dollar Questions in Innovation

by Professor Gerard J. Tellis

The Department of Marketing at CBS is happy to invite you to the seminar by Professor Gerard J. Tellis, which will be funded with the grant received from The Ministry of Higher Education and Science in Denmark under The Global Innovation Network Programme.

Professor Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, and Director of the Center for Global Innovation, at the USC Marshall School of Business.

Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net) that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.

In his talk, Professor J. Tellis will discuss trillion-dollar questions in innovation. Technological innovation has created trillion-dollar corporations around the world. Democratic government agencies in the US and Europe have sued these corporations. Government agencies claim that their wealth has been created by branding, advertising, marketing, acquisitions, and killing innovations of startups.

In contrast, his coauthored research, published in top peer-reviewed journals shows that these corporations were at one time startups. They attained their position through enormous investments in R&D, which led to relentless innovations that were superior to existing products.

Program

15.30-15.35 Introduction by Adam Lindgreen, Head of Department

15.35-16.45 Presentation by Professor Gerard J. Tellis

16.45-17.30 Reception (at Rotunden) 

Time & Place

Wednesday 31 May 2023, 15:30-17:30

Copenhagen Business School