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Seminar on Idea Selection in Generative AI
Date and time
Thursday 14. December 2023 at 11:00 to 12:30
Registration Deadline
Monday 11. December 2023 at 12:00
Location
Copenhagen Business School,
Solbjerg Plads 3, 2nd floor (room: SP-D2.45),
2000 Frederiksberg
Copenhagen Business School
Solbjerg Plads 3, 2nd floor (room: SP-D2.45)
2000 Frederiksberg
Seminar on Idea Selection in Generative AI
Event Description
The Digital Marketing Research Cluster at the Department of Marketing invites you to the research seminar
Idea Selection in Generative AI
with Prof. Dr. Reto Hofstetter, University of Lucerne, Switzerland
Keywords: Idea selection, generative AI, temperature parameter
Professor Reto Hofstetter received a PhD, MA, and BA in business administration and economics from the University of Bern Switzerland, and also a BA in computer science from the University of Applied Sciences of Bern.
Professor Hofstetter is currently a Professor of Marketing at the Faculty of Economics and Management of the University of Lucerne. Before Lucerne, he was an Associate Professor at the Università della Svizzera Italiana (USI) and an Assistant Professor at the University of St. Gallen. He visited the Wharton School and Stanford University as part of his research.
He teaches courses related to General Marketing, Digital Marketing, Pricing, Quantitative Marketing, Marketing Analytics, and Data Science. His teaching was recently recognized by the Crédit Suisse Best Teaching Award.
The seminar is free. Please register to join either online or on campus. Online attendees will receive a TEAMS link before the event.
Event Location
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Organizer Contact Information
Copenhagen Business School
Phone: +45 3815 3815
reception.marktg@cbs.dk
Organizer Contact Information
Copenhagen Business School
Phone: +45 3815 3815
reception.marktg@cbs.dk