Copenhagen Business School

Designed for Digital: How to Architect Your Business for Sustained Success - Jeanne Ross (MIT)

Date and time

Thursday 24. October 2019 at 15:30 to 17:20

Registration Deadline

Thursday 24. October 2019 at 15:00


CBS Ovnhallen, Porcelænshaven 20, 2000 Frederiksberg CBS Ovnhallen
Porcelænshaven 20
2000 Frederiksberg


CBS Digital Transformations Platform
Phone: +45 3815 3815

To compete in the digital economy, established companies must take advantage of digital technologies to deliver both operational excellence and rapid business innovation. But operational excellence and business innovation impose very different design requirements on companies. These different requirements are driving two business transformations—we refer to these transformations as digitized versus digital.

Join us for an in-depth discussion of the opportunities and challenges that digitized and digital are presenting. Jeanne Ross will provide an introduction to five architectural building blocks that help companies coordinate the people, processes, and technology to become both digitized and digital. She will draw on case studies of Schneider Electric, LEGO, DBS Bank, Northwestern Mutual, CarMax, and others to explore how big, old companies are designing themselves for sustained success.

Her coauthor, Cynthia Beath, will join her for a lively conversation about their individual observations about companies that are transforming to become digital.

15:30 - Welcome and introduction by Ioanna Constantiou (Professor mso and Academic Director of the research platform Digital Transformations at CBS)         
15:40 - Introductory lecture by Jeanne Ross
16:25 - Jeanne Ross and Cynthia Beath in conversation with Abayomi Baiyere on Designed for Digital
16:50: Questions and debate
17:20: Wine reception

Jeanne Ross (Principal Research Scientist, MIT Sloan Center for Information Systems Research) conducts research that targets the challenges of senior level executives at CISR's nearly 100 global sponsor companies. She is best known for her work around enterprise architecture, which is highlighted in her book Enterprise Architecture as Strategy: Creating a Foundation for Business Execution (Harvard Business School Press, 2006). Jeanne is often a featured speaker at global IT and enterprise architecture events. She is a regular contributor to Sloan Management Review. In addition to her four books, she has published in Harvard Business Review, The Wall Street Journal, and a variety of other academic and practitioner publications. She is co-founder and former editor in chief of MIS Quarterly Executive and was recently shortlisted for the 2019 Thinkers50 Digital Thinking Award.

Cynthia Beath (Professor Emerita at the University of Texas, McCombs School of Business) is a co-author of Designed for Digital (2019). Before embarking on her academic career, Cynthia worked in private industry in several information systems development and consulting positions. Cynthia received her B.A. from Duke University and her M.B.A. and Ph.D. Degrees from UCLA.  Currently she is conducting research on how organizations design themselves for the digital era.

Digital Transformations Platform is a spearhead initiative at Copenhagen Business School running from 2018-2023, focusing on the implications of digital transformations for economic and societal developments.

Event Location

Organizer Contact Information

CBS Digital Transformations Platform
Phone: +45 3815 3815

Organizer Contact Information

CBS Digital Transformations Platform
Phone: +45 3815 3815